You can create two types of phishing campaigns as a customer admin:
Simple Phishing Campaign
Simple or "ad-hoc" phishing campaigns can be used for penetration testing or staff evaluation and baselining. An ad-hoc campaign is a simple mock phishing campaign delivered for the purposes of identifying and evaluating high-risk users (susceptible to a malicious phishing attack)
Phishing Campaign with Reactive Training
Phishing campaigns with reactive training provide the ability to identify and evaluate high-risk users and automatically enroll these users in phishing awareness training.
We recommend that you create a simple phishing campaign first and only send it to yourself. In this way, you can become familiar with the administrator and user portals, and also verify that the email has been delivered successfully.